What is Digital Marketing?
Digital Marketing is also known as Online Marketing, Internet Marketing and Web Marketing. It is useful in various sectors nowadays. it is something which helps in growing business or branding to reach large number of viewers. It is a best platform to promote your business and your products online through various social media platforms like Facebook, Instagram, Twitter etc. It uses devices like mobile, laptops, PCs.
Nowadays, it is flourishing on a large scale because it also helps in promoting e-commerce websites to link their products to consumers or customers easily without stepping out of their house. People find it very easy to buy or purchase any things online, so it is an amazing platform to reach each and every individual. Digital marketing strategy is a must for any kind of branding. You can also learn about Digital Marketing strategy from this platform
It has various channel. Some of them are SEO (Search Engine Optimization), SMM (Social Media Marketing), Affiliate Marketing, E-Mail Marketing, Display Ads, E-Books etc. It is also extended to non-internet media platforms like Newspaper, Magazines, Mobile SMS, Television etc.
Channels for Digital Marketing:
Email Marketing: Email is the old method for marketing and advertising but it is important and personal way of connecting with your targeted customers. It is also the type of online marketing for branding of products or promotion for reaching large number of customers that can truly make you stand out. It is cheapest form of online marketing but it can only reach out to targeted audience. Nowadays, WhatsApp and SMS also plays important role in targeting huge number of audience and this also comes under this Email Marketing.
Search Engine Optimization (SEO): It is all about making or organizing your website page rank higher on internet search engines like Google, Yahoo, Bing etc. This is mostly used by the viewers who are online to search any content like ‘what is digital marketing’. If the website page is well organized then it will be ranked above in search engine. The relevancy of the website page is also important.
The huge audience engagement is shown in search engines because nowadays, viewers use mobile, laptops etc. to search any topic of their interest. It is really very important to make your website presentable and organized if you want to make it on top rank. It is highly competitive and requires ads monitoring, so one need to maintain the website.
Social Media Marketing: This tool is the best for building trust and engagement of online customers. It has huge base and trustable presence for audience. Most of us use social media for comparing products before buying and many sites provide trustworthy reviews for interested topic. Facebook, Instagram, Google etc. are most trustworthy. It is one of the best tools for viewers traffic on website.
People love to spend time on social media and exploring different things on internet related to their interest. So, there are very high chance that they can land on any page and website pages can get huge traffic and engagement. But, talking about is disadvantages is it need content on regular bases. Once it is left stable for few days then you can see a dropdown of website visits. So you have to remain constant here. Also, it is not recommended for Direct Sales.
Display Ads: It is a combination of text, images and a URL that helps in linking website where a customer can land and get to know more about any product or brand which they are interested in. These ads can be Static means only image and text or it can be animated with multiple images or sometimes even moving GIFs or videos with text. Digital advertising is taking a new height and changing the face of marketing industry.
Web Development: Web Development is building, creating and maintaining the websites. It Includes web programming, database management, web designing and web publishing. Web Development is made of two words, web- it means website and Development means building and managing the applications. Further, it is classified into two types- Frontend development and Backend development.
Frontend Development – its a part website that users interacts directly, while Backend Development is the server side of website. As the term says its work is controlled from back of the website.